About Us

The Hedgehog Method

The Hedgehog Method is a Four-part Process:

Understand Your Context – Every attempt to persuade happens in a context. We help you understand your audience (who they are and what they care about) and situation. You learn how to navigate a wide range of situations with emotional intelligence. 

Find your Voice – Too often, we lack the confidence or tools to share our perspective when it matters. So we remain voiceless – silent, uncertain, or afraid. We give you the tools and training to empower you to find your voice and be heard. 

Establish Presence – As your confidence grows, you learn to engage others in fruitful conversation. You gain trust by listening and demonstrating understanding. As a result, others turn to you. When you speak, they want to listen. They notice you. You have a say. You have presence.  

 Persuade – You get things done because you know what to say, how to say it, and when to say it. You identify space for collaboration. You agree on shared actions – durable, mutually beneficial, long-term solutions. And you persuade everyone involved to embrace and implement them.